Self-Paced Online
The Exhibitor Upsell Blueprint
Small Tweaks, Big Revenue
Published by Texas Society of Association Executives
and Iowa Society of Association Executives
and Iowa Society of Association Executives
Learning Objectives
- Learn how to identify and target high-potential exhibitors for upselling opportunities
- Gain skills to lead effective upsell conversations that align exhibitor goals with association opportunities
- Develop strategies that maximize revenue growth without overhauling current processes
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$45
for Association Member
$75 for Non-member
Duration: 60 minutes
Register now for immediate access to this program.
Already Registered?
$75 for Non-member
Duration: 60 minutes
Register now for immediate access to this program.
Already Registered?
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Questions?
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If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.
If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.
Summary
Turning your existing exhibitor base into a powerful engine for year-round revenue growth doesn’t have to take a massive overhaul—just small, strategic adjustments to how you engage exhibitors. In this session, native Texan and co-founder of Beyond Booth Consulting, Julie Minnick, will discuss how to identify low-hanging fruit, tailor your outreach, and facilitate upsell conversations that bring value to both exhibitors and your association. Using practical insights and a detailed case study, you will walk away with a clear blueprint to maximize exhibitor ROI while strengthening their commitment to your organization.
SWOD-28224
Presenters
Originally Published
July 14, 2026
Program Titles and Supporting Materials
This program contains the following components:
Media Files- The Exhibitor Upsell Blueprint - Video
Downloadable Files- The Exhibitor Upsell Blueprint - Handout
How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed
internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like.
Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.
Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.
Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below).
If electing credit for this program, registrants in jurisdictions not listed below will receive a
Certificate of Completion that may or may not meet credit requirements in other jurisdictions.
Where applicable, credit will be only awarded to a paid registrant completing
all the requirements of the program as determined by the selected accreditation authority.
Refund Policy
SeminarWeb and Iowa Society of Association Executives programs are non-refundable.