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Live Webinars

Building an Engaging Brand for Your Association

How to create a strong brand foundation

Published by Michigan Society of Association Executives
and Iowa Society of Association Executives
Learning Objectives
  • What goes into a “strong brand”
  • Who should be involved in defining your brand
  • Factors to consider through the brand development process
  • Where to start and what to expect in a rebrand or brand refresh



Registration
Schedule:
Wednesday, August 12, 2026

12:30 PM CENTRAL
(10:30 AM PT / 1:30 PM ET)
Duration: 60 minutes


$45 for Association Member
$75 for Non-member


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Questions?
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Summary

Your brand goes beyond a logo and color palette. It defines your association and how your members engage with you. Building a strong, engaging brand for your association is an in-depth, intimate (and sometimes even a little painful) process involving more than just your marketing team. It is a process that can transform your organization. In this webinar, we'll take a deep dive into everything you should consider to define and strengthen your brand as we explore the brand development process from ideation to execution.

SWL-27958

Presenters
Victoria Veda

Victoria Veda joined Michigan Retailers Association in 2024, following an extensive background supporting entrepreneurs and... Read More


How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

 Click on jurisdiction for specific details  
CAE


Refund Policy
SeminarWeb and Iowa Society of Association Executives programs are non-refundable.

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